Ursula Kauth

Social Media Marketing

Grow your business and build profitable relationships with Social Media Marketing – Now is the time to increase your online presence.

Millions of consumers are online – they are not only sharing their hobbies and interests, but also their experiences with products and services.

Online visitors are the life blood of your business website or blog. Readers become part of your community and when they become raving fans, they become your clients. There are many ways to build relationships with prospects. Twitter, LinkedIn, Facebook Fan pages and other social media sites are powerful marketing platforms through which to exponentially grow your business.

I will help you design a Social Media Strategy that fits in with your personality, style, time available and type of industry.

3 Key areas to address when defining your social media strategy:

• Identify your target market as specifically as you can
• Define your online goals
• Determine how prospects will look for you on the Internet – what type of platforms are they using to search for your products or services

Benefits of Social Media Marketing

• Create credibility and trust through various Social Networking platforms
• Create awareness and build loyal and profitable relationships
• Establish yourself as an expert in your field
• Optimize and leverage online marketing tools to attract high quality and profitable traffic and increase your profits

Social Media Platforms

Social media requires a different approach than your traditional marketing strategies. You have to know the right approach. My motto is, “Relationships first, business second”.

I will help you to create a customized professional social networking strategy by selecting platforms where you can reach your target audience.  You can select from various platforms, and below I am discussing the benefits of a few popular social media platforms:

Twitter is a micro blogging tool you can use to connect with customers or prospects. Your tweets and followers help build back links to your Twitter page.  It is an organic and very successful way of building relationships with your prospects and drive traffic to your website or blog

LinkedIn can be used as your  “Professional Portrait to the World” and serve as a “Branding and Positioning tool”.  It is a “Traffic Generator” and allows you to  reach your target audience and drive traffic to your business.  It is also a Network Builder – you connect on a professional level with prospects that may be able to benefit from your products or services.

Blogging is evolving at lightening speed and search engines value current and updated content that can give you higher search engine optimization. Blogging is a good way to let your personality come through so that you can connect with your target audience and instantly make an emotional connection with them.

With effective blogging you can:

• Create online visibility and further extend your brand
• Showcase your expertise in a more informal format than your website
• Create interactive communication between you and your readers and allow them to give you feedback on your blog postings
• Create loyal followers by offering your readers quality and relevant content
• Your blog has the potential to be read by thousands of readers online, and this can generate a great deal of traffic to your business

If you’re ready to learn how to use Social Media Strategies to grow your business, please call me to determine how we can work together.

Turn Your Strengths Into Profits

Tel: 415.945 9411
ursula@ursulakauth.com