Ursula Kauth

As I am preparing to attend a Networking event in San Francisco, I am thinking about the “Magic” of connecting with other people.  We have so many opportunities to build relationships, and I would like to share a few tips that will help you to be a successful Networker (online and in person).

• Authentic interest in people - develop a natural curiosity to learn more about the world and people you connect with. Ask questions that will light up people and that will spark their interest. Show genuine interest in their business and daily activities.
• Give First – When you connect with others, don’t think about what you can receive from them, have a “give first” attitude. Give them the gift of being in the moment.
• Small talk - Shape small talk. It’s not so much about knowing the best opening lines as it is about being observant, and learn how to comment on what you observe.
• Be happy and joyful – joy shows and it is contagious! We all experience challenges, but learn how to deal with it and forget about it when you network. Joyful and happy people attract others to them.
• Diversify your networks – participate in different kinds of groups (online and in-person).  Use various online social media platforms (I will suggest at least 4) to network.  Select platforms that will fit in with your personality, type of business and more important selected networks where your target audience hangs out.  First attend in person networking meetings as a guest.  If the philosophy of the group will help you to meet your business goals, join them and attend the meetings on a regular basis.  It takes time to establish relationships with our prospects.
• Not everyone will be interested in you – accept that NOT everyone will be interested in your products or services. How many billion people are on this earth? Not everyone will want to hire you or purchase your products. By understanding and accepting this, you will get over your fear of rejection.
• Follow-up with prospects. Always remember to ask a business card or contact details, and follow-up within one day via email, direct mail or a telephone call.  Implement a follow-up strategy that will allow you to build quality and profitable relationships.

Networking can provide a lifeline of support and business generation.  The beauty of networking is that it can take place anywhere.  At the Post Office, Supermarket, Coffee shop, Church and many more places.  Always be prepared to talk about your business!  Happy networking.