24 Oct
Creative Marketing for the New Economy
When the economy is down, it doesn’t mean opportunities go away. We are all concerned about the economic downturn, but instead of moving into the Psychology of Fear, you can turn the downturn into an opportunity. We cannot control the economy, but we can control our circumstances. So, how are we going to maintain our business health and grow our business?
Creative Marketing For The New Economy
I will share with you four inexpensive marketing strategies that will be easy to implement in the New Economy. These strategies will also increase your web presence and visibility, and generate leads and sales.
Affiliate Programs or Referral Bonuses
- Start offering affiliate programs or referral bonuses. An affiliate program is a commission-based agreement. If somebody sells your products or services you pay them an agreed-upon fee for the sales.
- Show real interest in helping your Affiliates to understand the benefits of your products or services.
- Advertise your affiliate program on your website
- Make your program financially appealing, and have a link from your affiliates website to your site.
Do the Write Thing
- Writing can give you a competitive edge and help you to establish yourself as an expert.
- It is also a powerful Search Engine Optimization tool.
- Write articles and publish it in newspapers/magazine or submit it online. If you do not enjoy writing, get a ghostwriter or contact writing teachers at your local community College, and ask if they do freelance work.
- Articles can be submitted to various online sites, and I would recommend you start with (1) www.Ezinearticles.com; and (2) www.GoArticles.com.
- You can also convert published articles into speeches, paid information products or use it as handouts at networking meetings.
Harness the Power of Placing Comments on Blogs
- Start placing comments on blogs. Google for blogs that are relevant to your business and start a dialogue by commenting on blog postings (http://blogsearch.google.com or http://www.Technorati.com are 2 sites where you can find blogs).
- Go where your target market hangs out, and start from a place of genuine interest and authenticity. Your objective will be to develop a genuine interest in the community and a desire to share something of value with that community.
- Your postings or comments will help you to establish credibility.
- Readers will realize that you are knowledgeable, passionate about your business, and soon you will be seen as the “go-to” person in your industry.
- People will get to know and trust you, and it will drive traffic back to your website/business.
Dare to be different – Be Authentic
- Consumers crave authentic experiences. Technology has brought us so much, but it has also robbed us of authenticity.
- Discover your uniqueness and learn how to use your strengths to become the person that people, prospects and customers want to hang out with.
- Be spontaneous, positive, energized and present yourself in a memorable way. Have the courage to be different and to create a competitive edge. Capture what’s real about you and your products or services.